About Rockinbaby

Hello and welcome to Rockinbaby.

My name is Tori Carlaw and I’m one of the co-founders of Rockinbaby.

I’m a mother to a beautiful little girl called Isabella, a smart, energetic (and not to mention cheeky) three year old who keeps our family constantly on our toes!

Why Did We Create Rockinbaby & What Is Our Mission?

Rockinbaby was created by myself and my husband Nick Carlaw in 2022 to fulfil our vision of providing pregnant women and parents with a free, high-quality resource where you can find answers to common parenting questions, queries and issues.

Since then, Rockinbaby has rapidly expanded, and we have written hundreds of articles that span a wide range of pregnancy, baby and toddler related topics, all of which we either have first-hand experience in or conduct extensive research around.

Our categories include:

  • Pregnancy
  • Breastfeeding
  • Sleep
  • Baby Food
  • Baby Clothes
  • Health & Safety
  • Learning & Development
  • Travelling With Babies
  • Baby & Toddler Entertainment
  • The Best Nicknames, Middle Names and Baby Names

Our mission at Rockinbaby is to provide you with trusted information to help guide you during every step of your pregnancy and parenting journey.

It is no secret how hard parenting can be – we know there are times when it feels like being a parent is the hardest job in the world, and as a result it’s easy to feel confused, stressed and overwhelmed.

Nick and I have been there before, and we are pretty confident you have also experienced these feelings at some point too.

That’s why we created this website to help you make the most informed pregnancy and parenting decisions possible.

We want to help you find the answers you need to get through any parenting challenges you may be facing, however big or small.

Why Should You Read Rockinbaby?

Rockinbaby makes it easier for parents like you to gather reliable, trust-worthy information on a range of pregnancy, baby and child related topics – virtually all of which we have knowledge of and first-hand experience in.

Every single article and all content on this website is written and fact-checked by both Tori Carlaw and Nick Carlaw to ensure our quality standards remain extremely high.

As devoted parents ourselves, we are knowledgeable and passionate about pregnancy and baby topics, and strive to write completely unbiased, research-backed and evidence-based articles that are simple and easy to understand.

The resulting aim is for you to make the best and most informed decisions for both yourself and your child.

Meet Our Team

Tori Carlaw

I’m a mom, aunt and godmother to 5 children, so this experience, combined with my education and deep-rooted interest in childcare, has enabled me to build up a wealth of knowledge on pregnancy and child-related topics.

I completed my Bachelor of Science in Psychology in 2007 from Durham University, and this experience was the beginning of my journey into learning about the way children behave, develop and progress throughout their early childhood and beyond.

I enjoy writing (check out my pregnancy and motherhood page at Medium), learning and sharing, so I instantly fell in love with the idea of Rockinbaby when I realized it would enable me to combine these 3 passions in a way that could also help other parents!

Nick Carlaw

I’m a marketing professional, husband to Tori and most importantly, dad to Isabella!

When Tori became pregnant and later when I became a father, I realized first-hand how fulfilling fatherhood can be.

But at the same time, I’ll be the first to admit the ride is not always easy and the learning curve is pretty steep!

When Tori and I had our first child I was constantly searching the internet, reading books and talking to other parents in a bid to find answers to our endless parenting questions!

After struggling one too many times to find a reliable answer quickly and easily, I had the idea of creating a website that addresses many of those common parenting queries that I knew other moms and dads might be facing, and so Rockinbaby was born.

With a desire to gather even more information in my pursuit of being the best possible father (and husband), my interest in child development snowballed, and I now proudly find myself the co-founder of this website, which I hope you will enjoy reading as much as I have loved contributing to!

Editorial Policy

We have five guiding principles that we use to help ensure every article on Rockinbaby meets our strict editorial standards: Accuracy, Expertise, Dependability, Inclusivity and Empathy.

Nick and I fact-check each article thoroughly before anything is published, because we want you to be able to trust and get genuine value from everything you read on this site.

Each article we publish involves the same tried and tested process of:

  1. Creating an outline that fully addresses the question or topic at hand.
  2. Deep and extensive research using multiple high quality sources, all of which are referenced for full transparency.
  3. Article is fact-checked and reviewed by a team member who did not write the article, which helps increase comprehension and add impartiality.
  4. Article is edited, re-worked and clarifications made where necessary.
  5. Article is published on the website.

We make sure we only source, quote, and cite the most reliable and current references.

And our content is never influenced by advertisers, nor do we have any conflicts of interest.

Almost any article on Rockinbaby will have undergone more than 3 hours of focused writing, editing and reviewing before being published, and in some cases it takes much longer from start to finish.

We know that parents like you are looking for answers and advice that they can trust, and there’s simply no shortcut to creating reliable, research-backed content.

As parents ourselves, we wouldn’t expect anything less if we were in your shoes.

Learn more about Rockinbaby’s Quality Standards.

Where Does Our Information Come From?

Our articles are based not only on our extensive and first-hand experience as parents and caregivers, but also on deep research, facts and interviews.

We source information from trusted US and international pediatricians, doctors, healthcare workers, nutritionists, teachers, sleep experts and other medical and childcare professionals, as well as US government associations including the AAP, CDC, NHS and USDA.

As the founders of Rockinbaby, Nick and I are passionate about all things pregnancy and childcare.

So when we are not looking after our child or working as professionals, we love researching topics, expanding our library of articles (and updating existing ones), and continuing to providing the best possible information and advice to parents like you.

Website Categories


The journey to end all journey, pregnancy is an incredibly rewarding experience, but that’s not to say it’s without its ups and downs.

Whether it’s foods and activities you should avoid, to baby showers and preparing for midwife appointments, we have probably covered it and Tori has probably experienced it!

Breastfeeding & Food

Breast feeding, formula feeding and weaning are topics with a lot of do’s, don’t and misconceptions.

So our articles are here to cut through the noise and provide you with the facts and information you need to help get your baby off to the best possible start.


We know that one of the hardest parts of being a new parent is dealing with a lack of sleep and establishing a consistent sleep routine for your baby.

We’re here to help you find the information you need, so your baby can sleep safely and comfortably.

Because we know form experience, if your baby sleeps well, so will mom and dad!


Children develop extremely quickly, and often what was believed to be correct only a few years ago can quickly become out of date thanks to advances in science and technology.

We offer advice and information on a range of topics including whether or not you really need popular baby and toddler accessories, developmental leaps, education, entertainment and other vital information around common child-raising queries.

Health & Safety

We understand that nothing, and we mean nothing, is more important than you or your child’s safety.

Avoidable and unnecessary risks simply aren’t worth taking, which is why we have written dozens of child-safety related articles to help you keep your family safe.


Rockinbaby covers various topics and answers frequently asked questions around baby and children’s clothing, which are of interest to anyone looking to buy, gift, care for or clean children’s clothing.

Names & Nicknames

We remember vividly how difficult it is to name a child, and have learnt a few tricks and tips along the way!

So if you are looking for a beautiful first name or middle name for your baby, a cute nickname for another member of your family, or even a cool nickname for a teacher or favorite soft toy, then you’ve come to the right place, because Rockinbaby has a large number of high-quality articles from which to take inspiration.

Contact Us

We created Rockinbaby to help inform and educate you on important parenting topics.

So to stay true to this aim, we really value your feedback and any suggestions you may have, and we would love to hear from you via our contact page or by emailing us at info@rockinbaby.com, nick@rockinbaby.com or tori@rockinbaby.com

For press enquiries, email us at press@rockinbaby.com

Thank you so much for stopping by, we really hope you enjoy our website and find our articles useful and insightful, wherever you are on your individual parenting journey!

Tori and Nick Carlaw, Founders of Rockinbaby

Copyright © 2023 Rockinbaby

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