Our Quality Standards

During pregnancy and as a parent, it’s vital that you can get information that you can trust and rely on.

Rockinbaby is created by parents and for parents, and our mission is to provide you with trusted information to help guide you during every step of your pregnancy and parenting journey

For this reason we take quality standards extremely seriously.

Here’s a little more information about the high standards we set ourselves.

Expert Authors

Our articles are written by Nick and Tori Carlaw, two parents who have experience, expertise and first-hand knowledge in many pregnancy and child-related topics.

We use our knowledge, expertise and real-world experience to ensure that the articles you read on Rockinbaby are accurate and can be trusted, and therefore meets our own strict editorial standards.

Where we feel that we don’t have the required experience or expertise to answer a topic or question as well as we would like, we make sure that we speak to experts who do have this knowledge.


Because as parents ourselves we wouldn’t expect anything less if we were in your shoes.

That’s the reason we use guest authors and frequently interview subject-matter experts including nurses, midwives, doctors, nutritionists, lactation experts and teachers, so we can gather trust-worthy information and answers on topics we are not 100% familiar with.

As the responsible founders of Rockinbaby, Nick and Tori Carlaw believe their duty is to make sure that each piece of content on this website is accurate, responsible, easy to understand, helpful and up-to-date before it is published.

All Facts Are Checked

We take integrity and factual correctness extremely seriously, which is why we only publish information that has been thoroughly fact-checked.

We fully check and review all statements, claims, and recommendations, to ensure everything that you read on this site is as accurate as possible.

We only use and reference highly reputable and up-to-date sources in our articles, because this practice helps us ensure that each piece of content on our site is accurate, responsible, easy to understand, helpful, relevant and trustworthy before it is published.

References & Sources

We fact-check statements, claims, suggestions and tips by sourcing, quoting, and citing the most current primary references, whether this be expert interviews, government organizations, academic institutions and scientific studies, or professionals such as doctors, pediatricians, OB-GYNs, child psychologists, healthcare workers, nutritionists, teachers, sleep experts and other medical and childcare professionals.

To ensure full transparency and provide you with reliable information, you will see that multiple sources and references are listed wherever possible and within almost all of our articles.

Latest Information

In the world of pregnancy, childcare and parenting, it’s only natural that things change over time, and therefore so does information, advice, recommendations and best practices.

In our bid to provide you with the most trusted and reliable information, we frequently go back over and evaluate our existing articles and posts, to make sure that all content is up to date and reflective of the most current and accurate information.

When necessary, the content within our articles is rechecked, re-worked and re-edited accordingly.

Content Creation Process

All the information published on Rockinbaby goes through multiple levels of research and editing to ensure that the information presented is accurate, evidence-based, and unbiased.

We fact-check each article thoroughly before anything is published, because we want you to be able to trust and get genuine value from everything you read on this site.

Each article we publish involves the same tried and tested process of:

  1. Creating an outline that fully addresses the question or topic at hand.
  2. Deep research using multiple high quality sources, all of which are referenced for transparency.
  3. Article is fact-checked and reviewed by a team member who did not write the article, which helps increase comprehension and add further impartiality.
  4. Article is edited, re-worked and clarifications made where necessary.
  5. Article is published on the website.

Almost any article on Rockinbaby will have undergone more than 3 hours of focused writing, editing and reviewing before being published, and in some cases it takes much longer from start to finish.


We are committed to making corrections and clarifications, should any issue come to light.

If you have any comments or suggestions on how we can improve, or if you believe you’ve found anything incorrect on our website, please contact us or emailing us at info@rockinbaby.com

We genuinely love hearing from our readers and want to provide you with the single most accurate and up-to-date source of pregnancy and parenting information available.

Tori and Nick Carlaw, Founders of Rockinbaby

Copyright © 2023 Rockinbaby

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